This is just a quick note on last month’s Chicago Tribune interview with Technorati vice-president Derek Gordon, which is worth reading if you missed it. In about 600 words, the piece is perhaps the clearest, most honest appraisal of blogging that there is (and that from a source whose livelihood probably depends on upholding an image of blogs as revolutionary and enlightening!).
Q Do you have any idea how soon there will be one blog for every person on Earth with Internet access?
A I don’t. Remember that most blogs are only marginally active (that is, about one blog post a month), and most are used for personal journaling purposes.
[...]
Q Any idea how many of the 109.2 million blogs you track get no hits in the course of a year?
A Just over 99 percent. The vast majority of blogs exist in a state of total or near-total obscurity.
That’s right, blogs have an obvious advantage over the large centers of consumer surveillance that we call social networking sites: nobody is watching.
Hey, I heard (or should I say ‘read’) that!