Archive for June, 2008

Top Level Domain Free-for-all

Thursday, June 26th, 2008

Uh oh.

A complete overhaul of the way in which people navigate the internet has been given the go-ahead in Paris.

The net’s regulator, Icann, voted unanimously to relax the strict rules on so-called “top-level” domain names, such as .com or .uk.

The decision means that companies could turn brands into web addresses, while individuals could use their names.

I can think of a few consequences. First, companies like del.icio.us will be pounding their fists for having wasted all that energy on being clever. Second, Tuvalu will be piqued. Third - and this is only speculation - I’m guessing the decision was made to ensure we no longer have to suffer through ugly web 2.0 names (who in their right mind will call themselves Twitku or digisynd when we’re no longer dependent on .com). Finally: who’s ready to go phishing?